BUSINESS

When wild works: Creative lessons from the olympics

Business, Detlef Reis, Published on 16/08/2012

» The London 2012 Summer Olympics have come to an end, capped by a musical closing ceremony. But it's not the closing ceremony that I want to talk about, nor even the sports, but the opening ceremony, and in particular the contrast between the one in London and the one in Beijing in 2008. This comparison will offer insights into how creativity and innovation work.