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Search Result for “sports marketing”

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SPORTS

Coventry's mettle tested by Russian Olympic debate, say former IOC figures

AFP, Published on 08/08/2025

» PARIS — International Olympic Committee president Kirsty Coventry is in the spotlight on how she handles her "baptism of fire" over Russia, former IOC executives have told Agence France-Presse (AFP).

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SPORTS

Bold FAT unveils vibrant new season

Sports, Tor Chittinand, Published on 08/08/2025

» Representatives from Thai league teams took to the stage as the Football Association of Thailand held a launch event for the new domestic season, which is set to begin next week.

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GENERAL

Tallying the tariff trade-offs

Business, Published on 04/08/2025

» The 19% US reciprocal tariff on Thai goods could offer some much-needed relief for businesses in Thailand, as this rate aligns with the regional average.

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GENERAL

TAT seeks B2.8tn income next year

Business, Molpasorn Shoowong, Published on 22/07/2025

» The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.

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THAILAND

Lights and Flavours Illuminate Ubon Ratchathani Nights 

Published on 08/07/2025

» The Tourism Authority of Thailand (TAT) invites both Thai and international visitors to experience the charm of Ubon Ratchathani through VIJIT GASTRONOLIGHT @ Ubon Ratchathani Sri Silp – The Phenomenon of Faithful Light at Night, taking place from 7–16 July 2025. 

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GENERAL

Hotels pull out of tourism subsidy scheme

Published on 04/07/2025

» A number of Thai hotels, including large groups such as Dusit, have decided to temporarily pause sales linked to the government’s domestic tourism subsidy scheme because of back-end malfunctions in the system.

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GENERAL

Digilink preps tech treat for tourists

Business, Kuakul Mornkum, Published on 03/07/2025

» While Chinese tourist arrivals to Thailand have dipped greatly due to safety concerns, Digilink Thailand, a digital marketing firm, is urging the government to quickly rebuild trust by ensuring safe travel experiences, fair pricing, and improved tourist facilities.

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GENERAL

Starbucks denies plans of full China sale as business stalls

Published on 26/06/2025

» Starbucks said it’s not currently considering a full sale of its China business, disputing a report from Caixin Global that had sent the shares higher in late trading, as the coffee giant battles cheaper local rivals in its second-biggest market. 

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THAILAND

TAT Launches ‘Be My Guest’ to Elevate Thai Soft Power 

Published on 25/06/2025

» The Tourism Authority of Thailand (TAT) is launching the Be My Guest international campaign, a flagship initiative under the government’s Amazing Thailand Grand Tourism and Sports Year 2025. Representing the "Grand Celebration" pillar of the initiative, the campaign runs from 26 June to 1 July and highlights Thai soft power through two core programmes: Be My Guest Soft Power Fam Trip and Rhythm of Thailand. 

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THAILAND

CRC Sports Wins Thailand’s Top Retail Sports Award 

Published on 16/06/2025

» CRC Sports, the multi-sports retail network under Central Retail, has been named Sporting Goods Retailer of the Year – Thailand at the prestigious Retail Asia Awards 2025, in recognition of the remarkable achievements of its flagship brand, Supersports, throughout 2024. The award reflects strong sales growth and enhanced brand reputation.