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Serving two worlds
Asia focus, Published on 23/03/2020
» Doanh Chau has a big plan for Vietnam, the country where he began his life, even though he has not lived there for decades.
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.