Showing 1 - 10 of 20
Indochina beckons Thai firms
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Thai companies should tap into the Indochina market to benefit from the implementation of the Asean Economic Community as the area's middle-classes share the same social values as Thai consumers, says Bangkok-based communications agency River Orchid Co.
GfK shows social conscience
Business, Saengwit Kewaleewongsatorn, Published on 30/06/2015
» GfK Thailand, the local unit of the German market research company, is looking for 15% revenue growth, driven mainly by its work for social and public affairs.
Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.
Thais read books for 28 minutes a day, says Pubat
Business, Saengwit Kewaleewongsatorn, Published on 24/02/2015
» Thais face a sharp decline in book reading rates, particularly among older people and the uneducated, as time spent reading books is increasingly used for online media.
Media prospects brightening
Business, Saengwit Kewaleewongsatorn, Published on 19/08/2014
» Listed media companies hope to see a better second half after experiencing sharp profit declines or even losses in the first half due to the economic slowdown and higher costs from digital TV licences.
Branding is way forward for agencies
Business, Saengwit Kewaleewongsatorn, Published on 07/08/2014
» Advertising agencies should focus on branding and the purpose of advertisements to avoid a price war and declining rankings in the global arena.
Operators call for delayed fee payments
Business, Saengwit Kewaleewongsatorn, Published on 06/08/2014
» Digital TV operators called on the national telecom regulator to allow them to delay their second payment on licence fees and network rents, citing lower than expected earnings due to the delayed distribution of subsidy vouchers.
World Cup ruling looms
Business, Saengwit Kewaleewongsatorn, Published on 07/06/2014
» About 2.4 million TrueVisions subscribers are likely to watch all 64 World Cup football matches on its pay TV platform if RS Plc wins its Supreme Administrative Court appeal on Tuesday.
Absence of new government may slow digital expansion
Business, Saengwit Kewaleewongsatorn, Published on 14/05/2014
» The absence of a new government has affected the digital TV expansion plans of MCOT Plc and the Public Relations Department, both of them state-run network providers.
Activists call for digital subsidy cut
Business, Saengwit Kewaleewongsatorn, Published on 07/05/2014
» The national broadcasting regulator's scheme for subsidised set-top boxes to accelerate the conversion to digital broadcasting has come under fire as consumer activists press the watchdog to reduce the subsidy to ensure it does not benefit set-top box makers.