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Search Result for “shoppertainment”

Showing 1 - 10 of 23

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GENERAL

E-commerce to fuel rise of express deliveries

Business, Suchit Leesa-nguansuk, Published on 10/06/2025

» Thailand's express parcel delivery market is expected to maintain steady growth, fuelled by the e-commerce market, while some operators are planning to capitalise on advanced technology such as artificial intelligence (AI) to bolster their competitive edge.

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GENERAL

TikTok planning to nurture financial understanding

Business, Suchit Leesa-nguansuk, Published on 22/11/2024

» TikTok is expanding beyond shoppertainment by offering financial edutainment content, in line with the trend of people seeking more financial knowledge to help manage the rising cost of living.

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GENERAL

TikTok in government tie-up to boost SME sales

Business, Suchit Leesa-nguansuk, Published on 13/06/2024

» The e-commerce platform TikTok Shop on Wednesday signed a memorandum of understanding (MoU) with the Department of Business Development to drive contributions from small and medium-sized enterprises (SMEs) to 40% of GDP by 2027, rising from 35%.

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GENERAL

TikTok looks to Shop Mall for growth

Business, Suchit Leesa-nguansuk, Published on 26/03/2024

» TikTok is making an aggressive move to increase its e-commerce revenue by launching TikTok Shop Mall which offers branded products.

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GENERAL

TikTok reveals shopping trends in Thailand

Business, Komsan Tortermvasana, Published on 29/02/2024

» Thai consumers are more influenced by platforms and communities as their shopping behaviour evolves based on content, according to recent research conducted by TikTok and Accenture.

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GENERAL

Seeing stars in 2024

Business, Published on 01/01/2024

» Many economists project Thailand to be on a recovery course thanks to resilient domestic demand and an uptick in tourist arrivals.

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GENERAL

TikTok challenges e-marketplaces

Business, Suchit Leesa-nguansuk, Published on 04/11/2023

» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.

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THAILAND

Introducing the Exciting 'TikTok Shop 11.11 Double-Digit Campaign'

Published on 01/11/2023

» TikTok Shop is gearing up to deliver yet another thrilling shopping experience with the TikTok Shop 11.11 Double-Digit Campaign, spanning a full 9 days from November 5th to 13th, 2023. This campaign will further establish our platform as the top shopping destination, offering a plethora of enticing deals for shoppers to relish. You can expect a wide array of offers, including free shipping across Thailand and discounts of up to 80% on various brands spanning diverse product categories, such as FMCG products, fashion, lifestyle, and IT. Plus, shoppers can collect discounts of up to 2,000 baht in coupons. That's not all! From midnight to 2 am daily throughout the campaign, TikTok Shop will also feature exclusive instant discount coupons that you won't want to miss.

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BUSINESS

New online commerce surges in Thailand

Business, Komsan Tortermvasana, Published on 06/07/2023

» So-called "shoppertainment", where content and commerce converge on a platform, has become the next era of online commerce, expected to be worth US$1 trillion across Asia-Pacific by 2025, says Sirinit Virayasiri, head of business marketing for Thailand TikTok.

BUSINESS

Nielsen puts spotlight on online trends

Business, Suchit Leesa-nguansuk, Published on 03/02/2023

» Streaming, smart connected devices, authentic content, influencers and "shoppertainment" are among the key trends for Thai consumers to monitor this year, says data analytics firm Nielsen Thailand.