Showing 1 - 4 of 4
Mastering the 'now normal'
Asia focus, Published on 07/09/2020
» The career path that Jonathan Heit took to the public relations industry is unlike that of most people. With an undergraduate degree in sciences and a pre-medical background at Cornell University, Mr Heit, now 48, says he was "on the path to becoming a doctor".
Leaning in to lead
Asia focus, Tanyatorn Tongwaranan, Published on 03/06/2019
» An extremely exuberant executive appears before me in a cream-coloured tweed jacket and neon-pink pants. She is petite but her upbeat and outspoken manner commands the spotlight instantly. A gleaming smile and frequent laughter mark a down-to-earth personality.
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
Fashion city Bangkok
Jon Fernquest, Published on 24/12/2010
» Perhaps the most dynamic and cosmopolitan city in Asia, proper planning could put Bangkok on the fast track for becoming Asia's fashion center.