THAILAND

Longines welcomes new CEO and strengthens the brand image as accessible classic Swiss timepieces for every generation

Published on 26/10/2020

» For watch lovers, the term “Swiss made” is a synonym for exceptional watchmaking and unique craftsmanship from Switzerland, home to and production base of many of the world’s most renowned watch brands. Longines, the world’s fourth oldest watch brand, is one Swiss-made craftsman that evidently manifests such revered Swiss watchmaking. Recently the brand welcomed new CEO, Matthias Breschan, who is set to usher Longines into a new era with that brand’s firm footing in elegance, precision and accessibility for all generations of Swiss-made timepieces.