THAILAND

Distinctive Highlights of The Only Thai Branded Residence: The Residences at Dusit Central Park

Published on 30/04/2025

» The concept of branded residences, a property development model paired with exceptional services, has become a hallmark of world-class real estate projects. Designed to meet diverse lifestyle needs of high-net-worth individuals (HNWIs) as a growing consumer segment, branded residences are rooted in history. The idea became widely known in 1927 during America’s economic heyday when a New York’s luxury apartment, The Sherry Netherland, distinguished itself by offering hotel-style management and services tailored to its residents' needs, paving the way for the branded residences we know today. According to CBRE Global, branded residences go beyond revenue strategies in real estate; they leverage brand equity to drive project sales. Developers collaborate with brands, ranging from luxury hotels to fine jewellery, to craft and deliver elevated living experiences through unparalleled quality, design, and services inherent to the brands. This approach not only meets the needs of discerning clients but also enhances property value by 25-30%. Moreover, luxury branded residences have shown remarkable growth across regions, with a 36% increase in Asia-Pacific (APAC), 77% in Europe, the Middle East, and Africa (EMEA), and 46% in the Americas, reflecting the surging global demand for such projects.