Showing 1 - 10 of 11
Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
MAAT, Nielsen differ on ad spending
Business, Saengwit Kewaleewongsatorn, Published on 27/04/2015
» The Media Agency Association of Thailand (MAAT) has refuted a media research agency's claim about growth in advertising spending.
Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).
Digital ads poised for boom year
Business, Saengwit Kewaleewongsatorn, Published on 19/03/2015
» The Digital Advertising Association of Thailand (DAAT) expects digital ad spending to reach 8 billion baht this year, up 33% on 2014, thanks to the growth of internet users and communications technology.
Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
NBTC insists digital radio trials will commence in 2014
Business, Saengwit Kewaleewongsatorn, Published on 16/12/2013
» The National Broadcasting and Telecommunications Commission (NBTC) will prioritise digital radio next year after this month's digital-TV auction.
Media-tool firm chooses Thailand as Asia centre
Business, Saengwit Kewaleewongsatorn, Published on 10/10/2013
» Vizrt, a Norwegian content production tool provider, has selected Thailand as its Asia-Pacific hub thanks to the country's growing number of broadcast operators, particularly in digital TV.
Marketers urged to revise strategies in internet age
Business, Saengwit Kewaleewongsatorn, Published on 23/08/2013
» Marketers should quickly adjust their strategies in order to respond to today's consumers, whose behaviours are dominated by online technology, says Mindshare Thailand, the global marketing and media agency.
TAT database will track visitor behaviours
Business, Saengwit Kewaleewongsatorn, Published on 19/08/2013
» The Tourism Authority of Thailand (TAT) is improving its information-technology system to track tourist behaviours via online media in a bid to build a tourist database.