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Media's shifting landscape
Life, Kanin Srimaneekulroj, Published on 23/01/2017
» When the news broke late last year that TrueVisions -- the largest cable TV service provider in Thailand -- would be cutting off six film and television series channels from their line-up beginning this year, a swathe of the network's subscribers were left in doubt as to the necessity of actually owning a cable TV subscription. After all, with online platforms like Netflix, Iflix, YouTube and even Facebook giving us the ability to access our preferred media content at any place or time of our choosing, many consumers are now given more choices in how they can consume media content than ever before.
A new age
Life, Kanin Srimaneekulroj, Published on 19/04/2016
» As people spend less time with TV and radio programmes, businesses and advertisers must adapt accordingly. As is evinced by smothering banner ads and viral videos, digital and social-media marketing are on the rise. In a day and age when almost every consumer has a smartphone in their hands, perpetually connected to the Internet's wealth of content, online advertising is no longer a gimmick or an alternative. It's the future.