Showing 1 - 3 of 3
The effects of digitalisation
Business, Post Reporters, Published on 11/12/2017
» This year marked a sea change with consumers became more accepting of digitalisation, especially regarding purchasing behaviour. From pre-purchase activities through to post-purchase consumption, evaluation and disposal activities, digitalisation affected all those behaviours.
'Learning from Unicorns'
Business, Post Reporters, Published on 23/03/2017
» Implementation of personalised marketing with customer insights, delivering customer-driven innovation products and staying abreast of changes and the latest trends in consumer behaviour are critical factors influencing the success of local startups to join the league of so-called unicorns.
Channelling change
Life, Post Reporters, Published on 01/08/2016
» As audience perception and technology keeps developing, the challenges faced by print and broadcast media remain acute. Last month, Nielsen Thailand reported a 7.86% drop in total advertising value during the first six months of 2016, with digital television down 9.03%, newspapers down 17.43% and magazines down 28.15%, meanwhile online media grew by 72%. We talk to five media professionals about the shifting landscape, from the strength of traditional media to Facebook Live and web TV.