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LIFE

The end of ‘going viral’

BitesizeBKK, Published on 04/02/2026

» For more than a decade, the internet trained us to expect explosion. One video, one post, one take, and your life could change, or at least feel like it did for as long as you can milk the content; a chance to break through the noise and surface as a ‘someone’ in front of millions. Even people who swore social media was ‘just for fun’ carried a faint hope that the right joke, timing or moment of accidental charisma could be enough to suspend the rules of scale. This idea shaped how people created, spoke and saw themselves. Going viral haunted the background, promising escape, and no alternative way of being online felt equally as ‘real’.

SPORTS

Japan eyes Premier League parity by aligning calendar with Europe

AFP, Published on 04/02/2026

» TOKYO - Japan's J. League can one day compete with England's Premier League if a calendar switch helps clubs bring in bigger transfer fees, its chairman told Agence France-Presse (AFP) ahead of the new season.

THAILAND

Hong Kong national arrested in Bangkok for murder committed 37 years ago

Wassayos Ngamkham, Published on 04/02/2026

» Police arrested a Hong Kong man, aged 62, in Nong Chok district, Bangkok, for a murder he allegedly committed in Hong Kong 37 years ago.

THAILAND

Phuket set for bumper Chinese NY

News, Achadthaya Chuenniran, Published on 04/02/2026

» Phuket: Chinese New Year celebrations in the island province are expected to be particularly vibrant this year.

THAILAND

Disneyland plan 'would spur growth'

Post Reporters, Published on 04/02/2026

» A proposed Disneyland in the Eastern Economic Corridor (EEC) will attract 10 million additional visitors annually and generate more than 150 billion baht in revenue, said Deputy Prime Minister and Transport Minister Phiphat Ratchakitprakarn.

BUSINESS

Mercedes-Benz accelerates shift to EVs

Lamonphet Apisitniran, Published on 04/02/2026

» Mercedes-Benz (Thailand) expects the domestic electric vehicle (EV) market to gain momentum under the government's new car tax policy set to take effect in 2026, aimed at promoting cleaner energy.

BUSINESS

Parties highlight trade policies

Business, Published on 04/02/2026

» As government policy plays a crucial role in shaping the direction of the country's international trade, key political parties have outlined policies such as accelerating free trade agreement negotiations, developing value-added products and integrating into the global supply chain.

BUSINESS

India's pledge no threat to local data centres

Business, Published on 04/02/2026

» Thailand's ambition to become Southeast Asia's data centre hub should not be directly affected by India's plan to offer a 20-year tax holiday to foreign firms using local data centres, as India is not a major rival to Thailand in attracting data centre investment, say local executives.

THAILAND

Ministry steps up Nipah virus vigilance

News, Published on 04/02/2026

» The Ministry of Public Health has intensified preventive and surveillance measures against the Nipah virus, even as authorities stress that the risk of infection in the country remains very low.

THAILAND

Coalition options emerge

Published on 04/02/2026

» Analysts are mapping coalition scenarios for the next government, depending on whether the People's Party (PP) or Bhumjaithai finishes first, with no party expected to govern alone.