LIFESTYLE

Siam center goes fourth

Life, Parisa Pichitmarn, Published on 11/01/2013

» It's not easy to be the first, not in the retail business. And against ambitions of regional magnitude from CentralWorld and Siam Paragon, Siam Center _ the first speciality shopping centre in the prime area of Pathumwan-Ratchaprasong _ has been struggling with a few renovations and rebranding to keep its long-cherished "cool".