LIFE

Pakistan reaches out to Buddhists

Business, Imtiaz Muqbil, Published on 26/07/2010

» Pakistan is seeking to highlight its Buddhist heritage as part of a broader effort to attract more visitors from Thailand and the Asean countries. A key objective is to narrow the huge imbalance in visitor arrivals; in 2008, a total of 63,258 Pakistanis visited Thailand but only 2,618 Thais returned the favour. Diplomatic, economic and tourism officials on both sides say stronger bilateral efforts to fix the imbalance are long overdue.