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News, Vitit Muntarbhorn, Published on 04/12/2023
» The term "soft power" has seeped into international relations and it is now a catchphrase with its own global momentum. Yet it should be recalled that in the 1980s, it was used to describe the nature of a weaker state confronted by the "hard power" embodied by a stronger state.
Oped, Vitit Muntarbhorn, Published on 04/05/2022
» K-Pop and artistic ripples through films and other forms of entertainment from South Korea have been conquering the world in recent years, as part of soft power and smart power.