Showing 1 - 3 of 3
Nielsen debuts ratings tool
Business, Nanat Suchiva, Published on 09/11/2017
» Nielsen Thailand has launched a multi-screen ratings measurement in Thailand for the first time in a bid to help marketers and media owners target offline and online audiences more effectively.
TV ratings system accepted
Business, Nanat Suchiva, Published on 28/07/2016
» Twenty-one media agencies and 14 digital and cable TV channel operators have confirmed with the Media Research Development Association (Thailand) that they will use its multi-screen ratings system, due to be implemented by the third quarter of next year.
More accurate TV ratings
Business, Nanat Suchiva, Published on 12/03/2016
» Multi-screen ratings measurement has become crucial to TV operators and advertisers now that consumer TV viewing options have expanded to different digital devices, says Nielsen Thailand.