Showing 1 - 10 of 11
Aksorn aims to lift learning standards
Business, Saengwit Kewaleewongsatorn, Published on 27/03/2015
» Textbook publisher Aksorn Education Co has developed an e-learning platform to help strengthen the country's education system.
Firms urged to connect with buyers
Business, Saengwit Kewaleewongsatorn, Published on 05/11/2014
» Brands should raise customer engagement and tailor their message to individuals, says the ad agency Y&R Thailand.
Brands must get creative to win loyalty
Business, Saengwit Kewaleewongsatorn, Published on 25/06/2014
» Brilliant advertising creativity involves delivering brand messages through storytelling because consumers tend to avoid watching obvious adverts, say industry executives.
Brands told of multi-screen approach
Business, Saengwit Kewaleewongsatorn, Published on 12/05/2014
» Brands should use a multi-screen marketing scheme to deliver a complete message and maintain customer concentration, eventually leading to product purchases, reports a global research agency.
Thais view multiple TV screens
Business, Saengwit Kewaleewongsatorn, Published on 28/02/2014
» TV channel operators should develop their platforms to support second and third viewing screens, as Thai audiences are shifting to watch content in this manner.
McCann: Brands should add social values
Business, Saengwit Kewaleewongsatorn, Published on 13/12/2013
» Consumers need brands to convey social values in addition to a product's conventional functions, says leading ad agency McCann World Group Thailand.
Always connected 'Gen C' the next target
Business, Saengwit Kewaleewongsatorn, Published on 31/10/2013
» Marketers are seeking an effective way to communicate with Generation C, touted as the next powerful customer group with high spending.
CSR takes centre stage at ad awards
Business, Saengwit Kewaleewongsatorn, Published on 17/10/2013
» Advertising is taking a new direction, focused on brand image and corporate social responsibility (CSR) alongside product sales, say ad executives.
CSR in focus at ad agency
Business, Saengwit Kewaleewongsatorn, Published on 12/10/2013
» The ad agency BBDO Thailand expects to make more ads related to corporate social responsibility (CSR) as brands shift their focus to the subject.
Envirosell: Keep the message simple to succeed in Myanmar
Business, Saengwit Kewaleewongsatorn, Published on 11/09/2013
» Ad messages should be kept simple and used repeatedly to communicate effectively with TV viewers in Myanmar, says a survey by Envirosell Thailand.