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Search Result for “marketing spending”

Showing 1 - 10 of 2,198

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GENERAL

Young Thais ‘dump brands to save costs’

Suchit Leesa-nguansuk, Published on 07/10/2025

» Gen Z Thais love to spend, yet tight budgets have pushed more than 70% to switch to cheaper brands for food, drinks and general items, according to research by the marketing agency VML Thailand.

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GENERAL

Bangkok hotels packed thanks to Blackpink concerts

Published on 06/10/2025

» Blackpink’s upcoming “Deadline” concerts in Bangkok are expected to drive full occupancy at hotels near Rajamangala National Stadium, in line with Thailand’s growing “gig tripping” trend, where up to 40% of the crowds attending music events can consist of foreign attendees.

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THAILAND

Last govt 'didn't understand' soft power

News, Post Reporters, Published on 06/10/2025

» The previous government's soft power initiatives are facing calls to be cancelled on grounds of a lack of clear, measurable outcomes and misinterpretation of the concept entirely.

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GENERAL

Booming baht scares off Japan

Business, Narumon Kasemsuk, Published on 06/10/2025

» Baht appreciation against a weakening yen has influenced travel spending between Thailand and Japan this year.

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THAILAND

Chinese flock to Vietnam due to Thailand safety fears

News, Chairith Yonpiam, Published on 24/09/2025

» Vietnam has surpassed Thailand in terms of attracting Chinese tourists, but safety and premium tourism hold the key to recapturing the market, according to Aksornsri Phanishsarn, an associate professor of economics at Thammasat University.

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GENERAL

Central Group unveils TAT tie-up in bid to woo foreign tourists

Business, Published on 24/09/2025

» Central Group has partnered with the Tourism Authority of Thailand (TAT) to turn the country into a world-class tourism destination, rolling out major events and year-end campaigns to capitalise on the tourism recovery.

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SUSTAINABILITY

Joint initiative touts sustainable living

Business, Somruedi Banchongduang, Published on 22/09/2025

» Consumers have the power to drive sustainability through their spending choices, especially when it comes to home products and energy use.

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WORLD

Pet-friendly wines for cats, dogs take off in New Zealand

Kyodo News, Published on 20/09/2025

» WELLINGTON — A non-alcoholic, pet-friendly "wine" for cats and dogs has been launched in New Zealand using catnip as a key ingredient to boost the moods of furry friends, with its maker keen on exporting it to countries including Japan.

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INVESTMENT

Investors nudged to diversify portfolios

Business, Nuntawun Polkuamdee, Published on 18/09/2025

» As Thai equities have staged a rebound, UOB Asset Management (UOBAM) recommends investors diversify their portfolios in the second half of 2025 with a focus on tech stocks, bonds and gold.

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GENERAL

Vietnam overtakes Thailand as top travel destination for Chinese tourists

Published on 16/09/2025

» This summer, Hu Jia and her family opted to skip Thailand’s iconic beaches and ornate temples, a short flight from her home in Sichuan province. Instead, she booked a two-week trip to Vietnam amid growing Chinese concerns over Thailand’s safety.