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Search Result for “marketing”

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THAILAND

Kao’s Laurier Launches New Brand Communication Initiative across Asia

Published on 06/03/2026

» Starting on March 8, Women’s Day, the Kao Corporation will launch a new brand communication campaign in nine Asian countries and regions for its feminine sanitary product brand, Laurier, which is the core of its Asian business.

THAILAND

PHD consolidates Menarini Asia-Pacific’s media mandate in the region

Published on 06/03/2026

» Bangkok, March 5, 2026 – Omnicom Media (OM) agency PHD has consolidated Menarini Asia-Pacific’s (Menarini) media mandate in the region following a competitive pitch that began in June 2025.

THAILAND

EC answers police ballot probe queries

Post Reporters, Published on 06/03/2026

» The Election Commission (EC) has submitted written responses to 30 police questions as part of an investigation into allegations that several individuals photographed ballot papers and attempted to decode ballot barcodes during a recent re-poll in Bangkok.

BUSINESS

TOA banks on premium paints as growth sags

Business, Kanana Katharangsiporn, Published on 05/03/2026

» SET-listed TOA Paint (Thailand) plans to continue launching new products in the premium segment while expanding into the economy segment amid a slowing economic outlook, targeting 4% sales growth this year.

THAILAND

The Mall Group Goes Full Throttle on ‘Retailtainment’

Published on 04/03/2026

» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.

BUSINESS

Panasonic Energy commits to Thailand

Business, Boonsong Lipimas, Published on 04/03/2026

» Panasonic Energy (Thailand) Co Ltd has reaffirmed its confidence in Thailand as a key strategic base for the group's global dry battery business.

BUSINESS

Novo Nordisk Addresses Economic Risks of Obesity on World Obesity Day

Published on 04/03/2026

» Thailand is among the countries worldwide battling non-communicable diseases (NCDs), with various control measures targeting dietary intake and lifestyle modification. However, the prevalence of overweight and obesity remains among the highest in Asean, with trends indicating a continued rise that threatens long-term public health and economic productivity. Though being regarded as a chronic disease, obesity treatment is not reimbursable underthe Thai public health coverage.

THAILAND

Lawyers decry ‘shameful’ targeting of poll watchers

Online Reporters, Published on 28/02/2026

» The Lawyers Association of Thailand has described as “shameful” and potentially unlawful the move by the Election Commission (EC) to file criminal complaints against six people monitoring a re-run vote in Bangkok last weekend.

THAILAND

PROUD posts record revenue of B6.4bn, up 183%, with strong backlog of B6.1bn

Published on 28/02/2026

» PROUD asserts its dominance in luxury wellness real estate. showcasing a historic record-breaking performance for fiscal year 2025, benefiting from ownership transfers of three major projects: Nue District R9, VEHHA Hua Hin and VI ARI, driving net profit to 168 million baht. The company reaffirms a robust financial position and strong liquidity, ready to pursue new projects immediately, with a strategic focus on luxury wellness with global standard detached houses to meet demand from high-net-worth Thai and international buyers.

THAILAND

EC under fire over lawsuits

Published on 28/02/2026

» The Election Commission (EC) is facing mounting criticism after filing criminal complaints against six individuals who publicly questioned aspects of the most recent general election, including alleged irregularities involving QR codes and barcodes printed on ballot papers.