Showing 1 - 5 of 5
Gartner urges businesses to adopt digital dragon strategy
Business, Suchit Leesa-nguansuk, Published on 04/03/2020
» In the face of tough competition from giant digital powerhouses that are venturing into non-tech sectors, so-called digital dragon players, businesses may have to consider aligning with them to stay afloat, according to global research firm Gartner Inc.
Revolution poses SME risks, rewards
Business, Suchit Leesa-nguansuk, Published on 29/05/2018
» The cross-border e-commerce revolution in Thailand this year is broadening opportunities for small and medium-sized enterprises (SMEs), but differentiation and innovation is key to survival in a game dominated by Chinese players.
Lazada, Shopee turn to celebrity ploys
Business, Suchit Leesa-nguansuk, Published on 24/04/2018
» Lazada and Shopee are trying to attract millennial consumers, with the former hiring Bella Ranee as brand ambassador while Shopee introduces a series of celebrities on its platform.
A virtual empire
Business, Suchit Leesa-nguansuk, Published on 06/02/2017
» Since the early days of e-commerce, traditional retailers have struggled to balance their established brick-and-mortar stores with online and mobile shopping components.
Giants set to dominate region
Business, Suchit Leesa-nguansuk, Published on 23/06/2016
» The e-commerce market in Southeast Asia including Thailand is entering a stage of consolidation, with only a few global cash-rich players surviving in the industry.