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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Cutting through the gloom in export prospects
Business, Phusadee Arunmas, Published on 01/07/2019
» Thailand's export prospects look gloomy this year amid weak global demand and the US-China trade spat.