OPINION

Thailand: The Land of...

Guru, Pornchai Sereemongkonpol, Published on 06/11/2020

» I'm sure, I'm not the only one who has been rethinking Thailand's nickname The Land Of Smiles. According to Win Lyovarin, two-time S.E.A. Write winner and 2013 National Artist for Literature, Britisher David Lander, creative director at an ad agency, should be credited for coming up with the phrase. Lander came up with the slogan in a pitch for the Tourism Authority of Thailand. Fun fact: The Land Of Smiles is also the title of a German operetta, which premiered in 1929.