Showing 1 - 10 of 32
Authentic intelligence rises with AI
Oped, Thitinan Pongsudhirak, Published on 16/05/2025
» As the cognitive power and proliferation of artificial intelligence take the world by storm, the case for authenticity and originality paradoxically becomes more compelling and carries higher premiums. It is now a widely accepted reality that AI is on its way to master human thought processes and proceed beyond them. This means that it will be more difficult for humans to differentiate between what comes from AI and what does not. As such, the time has come after nearly 40 years of being published -- including more than 25 of them with this newspaper -- that this column goes subjective.
Hi-Like Agency Unveils Bold Digital PR Strategy
Published on 07/05/2025
» Bangkok – Hi-Like Agency, one of Thailand’s leading digital public relations firms, celebrates its 15th anniversary with the unveiling of a bold new vision under the leadership of Ms. Nasiri Sophonnasiri, Co-founder and Deputy Managing Director. At the heart of this vision is the “3i for 2025” strategy—a forward-thinking framework designed to redefine PR as a vital business driver in the age of AI and data.
Microsoft Unveils 'Frontier Firms' in AI Work Era
Published on 02/05/2025
» Bangkok, 2 May 2025 – Microsoft has released the latest edition of the Work Trend Index report. The 2025 edition highlights how organisations in Thailand and around the world are transforming with an eye on becoming “Frontier Firms”. These businesses are operating at the forefront of innovation with AI and drawing from enhanced capabilities of hybrid teams – where human employees led, AI Agent operated automate processes as their digital teammates.
Was DeepSeek-R1 release a Sputnik moment for AI?
News, Published on 07/02/2025
» After the release of DeepSeek-R1 on Jan 20 triggered a massive drop in chipmaker Nvidia's share price and sharp declines in various other tech companies' valuations, some declared this a "Sputnik moment" in the Sino-American race for supremacy in artificial intelligence. While America's AI industry arguably needed shaking up, the episode raises some difficult questions.
True Corporation Champions “Tech for Good” with Bold Innovations
Published on 28/11/2024
» In an era of rapid global change, societies face increasingly complex challenges influenced by diverse factors. In Thailand, social issues such as the rising number of missing persons among elderly individuals with Alzheimer’s disease are becoming more pressing. In 2022, approximately 770,000 elderly individuals were reported to have dementia. Vulnerable groups, including over 300,000 individuals with autism, further highlight the need for tailored solutions. Additionally, human-wildlife conflicts, particularly involving wild elephants, have impacted over 156,066 households annually, causing damage to agricultural land, injuries, and fatalities.
AI-Driven Solutions Reshape the Future of Business and Technology
Published on 09/10/2024
» As technology rapidly reshapes every facet of life, we stand at the brink of a new era. Artificial Intelligence (AI) is not just a fleeting trend; it is a driving force behind this transformation. By integrating computer science, data analysis, and cognitive science, AI enables machines to learn, adapt, and perform tasks traditionally requiring human intelligence. As we navigate this evolving landscape, it’s clear that AI is more than just a tool; it’s the gateway to a future brimming with possibilities.
Unleashing the power of AI
Business, Suchit Leesa-nguansuk, Published on 15/01/2024
» The recent launches of more artificial intelligence (AI)-enabled devices, especially PCs and smartphones, provide consumers with AI assistants that will enable them to perform tasks conveniently and efficiently, according to tech analysts.
Pioneer Kotler lifts the lid on Marketing 6.0
Business, Suchit Leesa-nguansuk, Published on 17/11/2023
» Embracing advanced technologies to gain deeper insights into customers and their behaviour, immersive marketing, and a focus on customer value will represent the keys to marketing success in the future, according to globally and locally renowned marketing gurus.
Explore Modern Design Concepts in the Digital Era at 'Creativities Unfold 2023'
Published on 18/09/2023
» The design industry, spanning from product design and art to various architectural works, is undergoing transformative changes due to artificial intelligence. The pivotal question is how creatives should prepare themselves for this shift.
CEA's Creative Business Connext: Igniting Thailand's Innovation
Published on 05/09/2023
» The Creative Economy Agency (Public Organisation), or CEA, proudly announces the success of its inaugural Creative Business Connext forum, which saw the participation of over 700 attendees.