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In search of the next hit
Life, Kong Rithdee, Published on 26/06/2015
» A string of box-office failures, an absence of hits, an onslaught of Hollywood blockbusters, an economic slump, the vacillating, unpredictable taste of audiences — all of this has plunged the Thai film industry into a gloom in the first half of 2015. Home-grown cinema can barely compete with the American juggernauts, but the past six months have been particularly wounding. Usually, Thai films take around 25% of the ticket sales, with Hollywood gobbling up the rest (the total box office value was around 4.5 billion in last year). This year, so far, local movies took a paltry 10%, according to industry analysts.