Showing 1 - 7 of 7
Leading by example
Business, Suchit Leesa-nguansuk, Published on 27/06/2023
» Female leaders in digital and cybersecurity companies share their views with the Bangkok Post on the rise of women in the technology industry, including how they motivate their teams and facilitate the career advancement of female talent.
Rising living costs take toll on spending
Business, Suchit Leesa-nguansuk, Published on 26/01/2023
» Cautious spending, flexible payment and authentic automation are among the key consumer trends to look out for in Thailand this year, according to London-based market research firm Euromonitor International.
Bangkok lags in ranking
Business, Suchit Leesa-nguansuk, Published on 04/11/2021
» Bangkok was ranked 68th out of 80 global cities for facilitating remote work, weighed down by its employment compliance rules, according to a study by WorkMotion, a global HR platform facilitating companies hiring remote employees.
Virtual influencers emerge as key force
Business, Suchit Leesa-nguansuk, Published on 19/10/2021
» The rising number of content creators and a broad variety of niche markets are driving influencer marketing in Thailand while virtual influencers have emerged as another force that blurs the line between the physical and virtual worlds.
Twitter reveals trending conversations in Thailand
Business, Suchit Leesa-nguansuk, Published on 12/10/2021
» Identity, wellbeing and the environment are among six major Thai trends detected by Twitter that can be used by marketers to design campaigns.
TikTok chases monetisation possibilities
Business, Suchit Leesa-nguansuk, Published on 03/10/2020
» Short-form video-sharing app TikTok has taken the world by storm with a variety of content, from dancing girls and pet tricks to comedy and celebrities. But the Chinese app remains focused, keen to monetise the platform through collaboration with brands.
Gojek uses data tools for insight into untapped customers
Business, Suchit Leesa-nguansuk, Published on 02/03/2020
» As Gojek Group, an on-demand multi-service startup from Indonesia, races to scale up its presence in Asean, data is a powerful tool for enabling insight into the needs of each market, says Feng Chen, a young executive in charge of the unicorn startup's products for overseas markets.