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The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
3x3 basketball Champions Cup tournament coming to CentralWorld
Life, Published on 04/03/2026
» After its tremendous success last year, the "FIBA 3x3 Sponsor | Red Bull Champions Cup Basketball Tournament" will be back with more action and excitement at CentralWorld Square, Ratchadamri Road, from March 13-15.
Retaking the stage
Life, Suwitcha Chaiyong, Published on 04/03/2026
» True Academy Fantasia, better known as AF, was a pioneer of 24-hour reality television in Thailand. The programme was produced by acquiring the rights of La Academia in Mexico. AF was officially launched as UBC Academy in 2004.
The pink engine
Life, Published on 28/02/2026
» Sorsomrudee Somparn feels that Thai boys' love (BL) and girls' love (GL) content is a source of hope for equality and acceptance. Like other fans, she follows series, concerts and side events, whether at home or abroad.
Asian shares poised for best February on record
Business, Published on 28/02/2026
» RECAP: Asian shares were mixed yesterday as concerns about technology company valuations and geopolitical hotspots weighed on sentiment. But the MSCI Asia Pacific Index has gained 7.1% this month, making it the best February performance on record.
Guru's Weekly Buzz: Feb 27-Mar 5
Guru, Published on 27/02/2026
» Guru By Bangkok Post's weekly pick of the most exciting products, activities, food and travel to indulge in.
US hockey players regret response to Trump remarks on women's team
AFP, Published on 27/02/2026
» LOS ANGELES (UNITED STATES) - Multiple US Olympic men's ice hockey players have apologised for their team's response after President Donald Trump said he would "have to" invite the women's team to the White House, too.
F1 hopes to fuel growth in North America with Netflix and Apple
AFP, Published on 27/02/2026
» SAKHIR (BAHRAIN) - Formula 1 is well anchored in the United States with its American owners and three Grand Prix races, but the sport hopes to push its growing popularity further with the help of Netflix and Apple.
S.Korea's Park Chan-wook to head Cannes festival jury
AFP, Published on 26/02/2026
» PARIS — South Korean filmmaker Park Chan‑wook, the first from his country to head the Cannes film festival jury, will preside over the 79th edition in May, organisers announced Thursday.
Traditional media stages 2026 comeback
Business, Suchit Leesa-nguansuk, Published on 25/02/2026
» Thailand's media industry spending is expected to grow by 1.7% in 2026 to reach 87.3 billion baht, as brands shift from short-term performance marketing towards a more balanced, structurally driven growth strategy, according to media agency Media Intelligence Group (MI Group).