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Inside Ferrari's Plan to Enter the Electric-Vehicle Market
Business, Published on 02/08/2022
» Ferrari NV has been making luxury sports cars in the same factory in northern Italy for 75 years. The company's hometown, Maranello, holds almost mythical status for motorheads, and is a pilgrimage destination for Ferrari owners and aspirational owners who arrive by the thousands every year.
Luxury Car Makers Drive Formula One to Survive
Business, Published on 27/06/2022
» Formula One motor racing might be just the kind of noisy marketing tool luxury car makers need in the hush of the electric era.