Showing 1 - 9 of 9
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
In the good books
Business, Nanat Suchiva, Published on 15/06/2017
» A former Amazon employee once said that the traditional book market was "an absurdly inefficient model, worse than my uncle sending his laundry home from college".
Ad spending to rebound after rocky 2016
Business, Nanat Suchiva, Published on 09/02/2017
» The advertising industry expects a clear recovery and 10% rise in total ad spending this year due to an improving economy and budget reallocation after the mourning period, says the Media Agency Association of Thailand (MAAT).
One Channel taps Lazada, Like 103 FM
Business, Nanat Suchiva, Published on 01/12/2016
» GMM Grammy Plc's One Channel is teaming up with e-commerce platform Lazada and Like 103 FM radio to drive its audience base to 2 million by next year.
CPN upbeat on 15% revenue growth
Business, Nanat Suchiva, Published on 06/09/2016
» SET-listed Central Pattana Plc (CPN) is maintaining its annual 15% revenue growth target under its five-year plan through 2020 based on its plan to launch new projects and refurbish existing stores.
Ad spending sees woe after 8% H1 drop
Business, Nanat Suchiva, Published on 15/07/2016
» Total advertising spending this year will miss its growth target of 4% after the industry suffered a nearly 8% drop in the first half, according to the Media Agency Association of Thailand (MAAT).
Dutch Mill top FMCG food brand
Business, Nanat Suchiva, Published on 07/07/2016
» Dutch Mill was Thai consumers' favourite fast-moving consumer goods (FMCG) brand in the food category last year, followed by Mama and Lay's, according to the Brand Footprint Report by Kantar Worldpanel Thailand.
Hopes for stimulus to push sector
Business, Nanat Suchiva, Published on 11/02/2016
» The Media Agency Association of Thailand (MAAT) hopes the government's economic stimulus measures will help drive the advertising industry to grow by more than 4% this year.
124 Communications tips PR sector to defy gloom
Business, Nanat Suchiva, Published on 13/01/2016
» The Thai public relations business is expected to grow by no less than 15% this year despite economic and political uncertainties at home and abroad, says PR agency 124 Communications Consulting Co.