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  • News & article

    X remains an influential platform

    Life, James Hein, Published on 24/04/2024

    » How influential is Twitter/X? Some will remember a while back when Elon Musk gave his opinion on Disney. I won't repeat it here but it was very direct. Up until recently, Disney hadn't posted anything on X but about a week before you read this, they were back with a gold checkmark. These cost about US$10,000 (368,000 baht), which while not expensive for Disney, indicates how they see X as a platform for communicating to all those potentially interested in all things Disney. Elon Musk is still supporting people like Gina Carano in suing Disney for what they did to her and others based allegedly on their political and religious views.

  • News & article

    SCB 10X invests in Guardrails AI round

    Post Reporters, Published on 12/04/2024

    » SCB 10X, the disruptive technology investment arm of SCB X Group, has announced its participation in the US$7.5 million seed funding round for Guardrails AI, a San Francisco-based artificial intelligence (AI) assurance company.

  • News & article

    Rethinking "Gamer" Label in Thailand's Gaming Scene

    Published on 21/03/2024

    » Omnicom Media Group Asia Pacific's (OMG APAC) latest study, ‘Unlocking Gamers in Asia Pacific’, shows that only 40% of 916 Thai respondents consider themselves 'gamers'. This contrasts with other APAC nations like Singapore, Vietnam, Malaysia, the Philippines, and Indonesia, where a majority embrace the label.

  • News & article

    KBank Launches 100 Billion Baht Climate Strategy

    Published on 19/03/2024

    » KASIKORNBANK has launched KBank Climate Strategy 2024, which aims to support Thai businesses as they transition and embrace new business models in the “Climate Game” era, where business value is based not on profits alone, but also environmental and social factors. KBank is working towards the net-zero goal, through both green operations under international standards and green finance. The Bank continues providing sustainable financing and investment to reach 100 billion Baht in 2024 while also studying and preparing environmental solutions across all dimensions to comprehensively meet business needs, including consulting, carbon accounting and carbon ecosystem services. These initiatives are aimed at helping businesses in their decarbonization journey amid the proliferation of environmental regulations both globally and in Thailand, in order to seize the opportunities that will arise in the drive towards the net-zero economy.

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  • News & article

    Nestlé Pure Life Ignites Gen Z with Fresh Beats

    Published on 18/03/2024

    » Nestlé Pure Life, under Nestlé (Thai) Ltd.’s Water Business Unit, is investing 200 million baht to target Gen Z consumers with the launch of the “Nestlé Pure Life Fresh No Limit” campaign, its biggest summer campaign of the year. The campaign strategy includes a major revamp of the Nestlé Pure Life brand globally for the first time in five years under “The Ripples of Life” concept, spreading ripples of freshness to the new generation at scale. Nestlé Pure Life will further penetrate the market through a music collaboration by partnering with popular teen music label Sonray Music, featuring BUS, the popular T-pop band, as its summer presenters. They will team up with James Jirayu to inspire and share the Fresh No Limit experience with members of Gen Z nationwide.

  • News & article

    The ultimate product placement: Thailand on ‘The White Lotus’

    Published on 27/02/2024

    » “Unforgettable experiences are in the making,” teases an Instagram post from Feb 13 liked by more than 80,000 people. The photo offers a glimpse of an empty white-sand beach, azure waters, and the barely visible roofs of buildings immersed in a lush landscape of trees. “We are eager to welcome new guests to our resort in Thailand.”

  • News & article

    The rise of consumer cryptocurrency

    News, Published on 26/02/2024

    » Since its inception with the launch of Bitcoin in 2008, blockchain technology has gone through numerous cycles of public attention. Over time, growing interest and investment in the best-known cryptocurrencies has led to greater acceptance, as highlighted by the US Securities and Exchange Commission's approval of a spot Bitcoin ETF (exchange-traded fund) in January. While blockchains and their associated "crypto" assets have yet to be adopted by a truly broad base of consumers, that is starting to change, owing to a shift in how these technologies are being used.

  • News & article

    Let the left heel come up for easier body turn, freer swing

    Sports, Brett Brasier, Published on 07/02/2024

    » Golfers who ride in golf carts are always driving here and there from one ball to the other, taking up a lot of time. If the rule is in effect that the cart is not allowed to leave the path, golfers are inclined to dawdle over club selection and make unnecessary trips back and forth from the ball to the bag. Walking keeps senior golfers' legs strong, and strong legs make for a more powerful swing.

  • News & article

    Yu is living the dream on the PGA Tour

    Sports, Published on 01/02/2024

    » Each year, CT Pan conducts a junior training camp in Taipei during the off-season where he shares his experience and golf insights on the PGA Tour with aspiring juniors. He also drives home a key point -- do all you can to get into a US college or university golf programme.

  • News & article

    Guru's Weekly Buzz: Dec 22-28

    Guru, Published on 22/12/2023

    » Guru by Bangkok Post's pick of the most exciting products, activities, food and travel to indulge in.

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