Showing 1 - 7 of 7
HM the King envisages a nation of volunteers
News, Published on 12/07/2024
» His Majesty the King instructed the King's Private Offices 904 to set up the royally initiated Jit Arsa (spirit of volunteering) project in tribute to His Majesty King Bhumibol Adulyadej The Great and Her Majesty Queen Sirikit The Queen Mother for their contributions to the Thai nation.
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
Clearing the path to a walkable city
News, Supoj Wancharoen, Published on 12/05/2018
» Bangkok's pavements are notoriously filthy, bumpy and riddled with obstacles such as potholes, food carts and unused phone booths. It is hard to imagine walking along the city's streets with ease.
Access for all?
Life, Karnjana Karnjanatawe, Published on 07/11/2016
» Visitors have returned in their droves to the Temple of the Emerald Buddha after it was temporarily closed for two weeks following the passing of His Majesty the King -- Europeans, Chinese and others, many of whom are dressed in dark-coloured clothing. Some of them are also disabled.
Brave student sees beyond his disability
Spectrum, Jeerawat Na Thalang, Published on 28/02/2016
» Describing himself as "man of science", Pawin Piamthai refuses to succumb to his fate. In August, he will become the first blind student at one of the most selective colleges, the faculty of engineering at Chulalongkorn University.
The final act of kindness
Life, Arusa Pisuthipan, Published on 16/06/2015
» Corpses are the most valuable part of Durongrit Sawangnet's job. Every day he tirelessly walks in and out of cold storage rooms looking after dozens of dead bodies awaiting dissection.
Carrying the weight of uncertainty
Life, Melalin Mahavongtrakul, Published on 09/02/2015
» Under the purple and orange hue of dawn, our bus arrived at the base of Phu Kradueng National Park in Loei province. We had our tents, sleeping bags and backpacks as we got ready to trek one of the most gruelling uphill climbs in the country — a steep slope of 5.5km to the top of this popular mountain destination, which takes anywhere from four to eight hours.