Showing 1 - 10 of 45
GfK shows social conscience
Business, Saengwit Kewaleewongsatorn, Published on 30/06/2015
» GfK Thailand, the local unit of the German market research company, is looking for 15% revenue growth, driven mainly by its work for social and public affairs.
Agencies called on to innovate
Business, Saengwit Kewaleewongsatorn, Published on 19/06/2015
» The same creativity that goes into product development is needed for advertising, say Leo Burnett executives at the Cannes Lions, the world's biggest ad awards.
Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
Thai unit of Chuo Senko restructures
Business, Saengwit Kewaleewongsatorn, Published on 11/06/2015
» SET-listed advertising agency Chuo Senko (Thailand) has undergone a major restructuring to become a holding company and increase its revenue by 10% this year.
Exchange drives HD TV box sales
Business, Saengwit Kewaleewongsatorn, Published on 04/05/2015
» Satellite TV network providers are expecting brisk sales from their digital TV set-top box exchange schemes for high-definition (HD) boxes.
MAAT, Nielsen differ on ad spending
Business, Saengwit Kewaleewongsatorn, Published on 27/04/2015
» The Media Agency Association of Thailand (MAAT) has refuted a media research agency's claim about growth in advertising spending.
Smartphone ownership soars among Thais
Business, Saengwit Kewaleewongsatorn, Published on 24/04/2015
» Thailand's smartphone ownership is expected to reach 100% in the next four years and reshape the mobile landscape and consumer behaviour, says Nielsen Co (Thailand).
No business like show business for TrueVisions
Business, Saengwit Kewaleewongsatorn, Published on 02/04/2015
» TrueVisions, the country's largest pay TV operator, is increasing its presence in the lucrative show business market as it reinvents itself as a media and entertainment company.
Aksorn aims to lift learning standards
Business, Saengwit Kewaleewongsatorn, Published on 27/03/2015
» Textbook publisher Aksorn Education Co has developed an e-learning platform to help strengthen the country's education system.
Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.