Showing 1 - 4 of 4
Restoring respect
Asia focus, Nareerat Wiriyapong, Published on 07/06/2021
» Patama Chantaruck still remembers an unsettling encounter she experienced during her early days of living in the United States 28 years ago.
Billionaires play big in digital TV game
Business, Nanat Suchiva, Published on 04/09/2017
» The media business and billionaires seem to attract each other.
Advertisers need new tricks to meet digital media challenge
Business, Published on 31/08/2017
» Digital media has made succeeding in advertising harder because it has opened the market for creative content to a wider field. At the same time, it has made measuring impact a more precise process, essential for ad buyers who are increasingly focused on return on investment.
AR and VR: The new productivity tools beyond gaming and marketing
Business, Published on 01/05/2017
» All of the excitement around virtual reality and augmented reality (VR and AR) these days is spurring consumer marketing teams into action to ride the wave of this "next big thing". Virtual reality works by placing high-resolution screens over the user's eyes, occluding their view of their real-world surroundings. The nature of VR necessitates that the experience takes place in a safe, predefined area. To create greater immersion, many VR headsets also support audio. VR is not a mobile technology in the conventional sense: you can't put on a VR headset and walk down the street.