Showing 21 - 30 of 393
Pocky CRUSHED: Amplifying Joy, Captivating Generations!
Published on 07/03/2024
» Glico kicks off 2024 with the exciting launch of 'Pocky Crushed,' poised to compete for a greater market share and further solidify its position as the top brand in the Thai biscuit market. The aim is to expand its customer base among the new generation through Experiential Marketing strategies. This strategic move is complemented by the introduction of Glico Friend 'Zee & Nunew,' extending its reach to the Gen Z consumer group. Enhancing the brand experience with the concept of ‘The Rhythm of Happiness!', this marks a significant marketing initiative for Glico Pocky, following successful strategies that have addressed consumer lifestyles throughout the past year.
TOA: Spearheading Sustainable Growth Beyond Paint in 2024
Published on 01/03/2024
» In January 2024, Thailand's economy presented a nuanced picture of recovery and challenge, as per the latest report from the Bank of Thailand. Amidst a global landscape marked by fluctuating demand and geopolitical tensions, the nation experienced a modest uplift in its economic activities, though the path to robust expansion remains complex.
Potado: Pioneering Southeast Asia's App Expansion
Published on 01/03/2024
» In today's rapidly changing digital world, the role of mobile apps in business growth is undeniable. Consumers demand innovative, seamless experiences tailored to their needs. Recognising the vast opportunities in Southeast Asia - including Thailand, Malaysia, Singapore, Indonesia, Cambodia, and Vietnam - Potado has positioned themselves as a pivotal force specialising in crafting custom apps that resonate with the unique dynamics of these local markets, enabling businesses to capitalise on the region's digital boom.
Transformative Branding and Product Innovation - From Bangkok to Barcelona and Beyond
Published on 26/02/2024
» In the ever-evolving world of branding and design, one agency stands out for its dedication to transforming ideas into tangible successes. Appart_ , with its global presence in Bangkok, Barcelona, and Hong Kong, has carved a niche for itself as a pioneer in developing immersive, user-centred strategies that drive business growth and innovation.
PM piles pressure on BoT
News, Phusadee Arunmas, Published on 07/02/2024
» The Bank of Thailand's (BoT) monetary policy committee (MPC) has come under pressure today following Prime Minister Srettha Thavisin's public call for a 25 basis point rate cut.
Prudential Thailand & CIMB Thai Strengthen Bancassurance in Thailand
Published on 25/01/2024
» Prudential Life Assurance (Thailand) Public Company Limited (Prudential Thailand), a subsidiary of Prudential plc and one of the leading life insurance service providers in Thailand, announced on January 24 that it has partnered with CIMB Thai Bank Public Company Limited (CIMB Thai), the Thai banking franchise of CIMB Group Holdings Berhad (CIMB Group). The strategic bancassurance partnership is intended to provide Prudential’s leading suite of health and wealth solutions to CIMB’s large and growing customer base.
"Topp Jirayut" presents visions at World Economic Forum 2024.
Published on 23/01/2024
» Bitkub Capital Group Holdings Co., Ltd., led by Jirayut Srupsrisopa, Founder and Group CEO, participated in the World Economic Forum 2024, held from 15-19 January 2024 in Davos, Switzerland. This esteemed economic conference hosted over 2,800 distinguished delegates, including world leaders, leading business founders, and global academic professionals, who contributed their perspectives on the annual global economic direction.
heygoody Unveils Pioneering Introvert-Centric Insurance Campaign in Thailand
Published on 23/01/2024
» Ngern Tid Lor Public Company Limited, a pioneer in online insurance brokerage, is proud to unveil its latest online commercial campaign, uniquely crafted by and for introverts. This groundbreaking initiative, a first in the industry, is designed to resonate with the digitally-savvy, introverted consumer, offering a seamless, no-call insurance experience.
Handout scheme ‘unlikely’ to start in May
Reuters, Published on 17/01/2024
» The government is set to delay the launch of a controversial 500-billion-baht digital wallet handout scheme until after May, in a setback for Prime Minister Srettha Thavisin, who has been touting the policy as essential in boosting a sluggish economy.
Klook and Krungsri Forge Pioneering Partnership to Elevate Thai Travel
Published on 11/01/2024
» In a groundbreaking move, Krungsri (Bank of Ayudhya PCL and its business units), a member of the Mitsubishi UFJ Financial Group (MUFG), one of the world’s largest financial groups, has announced a strategic partnership with Klook, Asia’s leading platform for experiences and travel services, to strengthen their position in the tourism market and elevate the experience for Thai travellers. This partnership comes on the back of Klook’s latest funding round, led by regional corporate investment arms, including Krungsri Finnovate, a corporate venture capital arm under Krungsri.