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The omnichannel future
Asia focus, Erich Parpart, Published on 14/01/2019
» Consumers in the digital world are rapidly driving demand for easier ways to shop, especially in mobile-mad Asia. Easy means anytime, anywhere, while accepting all types of payments. That's where omnichannel comes in, derived from the Latin prefix omni meaning all or universal.
New buzz in Bangkok
Asia focus, Erich Parpart, Published on 22/05/2017
» Honestbee, the Singapore-based online grocery concierge service, is aggressively expanding in the booming Bangkok market, touting its ability to deliver fresh products within one hour at the same price as consumers would pay in a store.
Feeling the pulse
Asia focus, Erich Parpart, Published on 13/03/2017
» When Tamara Ingram was named CEO of J Walter Thompson (JWT) in March last year, many in the industry cheered the fact that a big glass ceiling had finally been shattered where women in advertising are concerned.