Showing 1 - 10 of 47
Rural Thais flock to internet via smartphones
Business, Saengwit Kewaleewongsatorn, Published on 09/07/2015
» More than half of Thai online users in rural areas are spending much more of their time on online media thanks to the rise of budget smartphones, says mInteraction, a digital advertising agency under GroupM.
GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
Crisis looms for set-top boxes
Business, Saengwit Kewaleewongsatorn, Published on 13/05/2015
» A shortage of satellite TV set-top boxes may be looming due to the limited number of import licences by the National Broadcasting and Telecommunications Commission (NBTC).
Aksorn aims to lift learning standards
Business, Saengwit Kewaleewongsatorn, Published on 27/03/2015
» Textbook publisher Aksorn Education Co has developed an e-learning platform to help strengthen the country's education system.
Thai firms advised to tap potential in Myanmar
Business, Saengwit Kewaleewongsatorn, Published on 24/02/2015
» Convenience and modernisation are major factors for Thai companies keen to attract Myanmar consumers, says market research and consulting firm Envirosell Thailand.
Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
Satellite box sales slated to double
Business, Saengwit Kewaleewongsatorn, Published on 10/02/2015
» Satellite TV network providers hope their set-top box sales will double to 8 million boxes this year after receiving good feedback at the Satellite Expo in Bangkok late last month.
Stability, spending to spur advertising growth in 2015
Business, Saengwit Kewaleewongsatorn, Published on 17/12/2014
» The advertising industry is expected to grow 4-7% next year, driven by political stability and resumed confidence in consumer spending, says giant media agency Mindshare Thailand.
Mobile to drive digital TV migration
Business, Saengwit Kewaleewongsatorn, Published on 24/10/2014
» Mobile devices should help foster the success of the country's digital TV migration as the number of devices seeking approval to receive digital TV signals before they go on sale is high.
True, MCOT chew the fat
Business, Saengwit Kewaleewongsatorn, Published on 13/10/2014
» Pay TV operator TrueVisions is in talks with MCOT Plc about compensation it will pay the latter after its first concession expired last month.