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The 10 rules of the innovation types game (Part 1)
Business, Detlef Reis, Published on 08/06/2017
» When companies pursued innovation in the past, they typically used one of two approaches: product innovation (also called new product development) and process innovation. Over the last two decades, however, a compendium of modern innovation types has emerged that allow companies to play the game in many new ways.
Playing on all levels of business creativity
Business, Detlef Reis, Published on 26/11/2015
» 'There are two types of creativity: the creativity of making zero to one, and the creativity of making one to 1,000," wrote Kazuhiko Nishi, a pioneering software entrepreneur who joined Microsoft in its early days and later became a leader of Ascii Corporation.
What kind of innovator for your business?
Business, Detlef Reis, Published on 15/08/2013
» In an earlier column I observed that, like all living things, companies develop by passing through distinct phases in their life cycles. It is also true that as a company develops from a startup to a multinational corporation, different innovator dimensions dominate at different stages of its life. Let me explain.