Showing 11 - 20 of 165
3% hike in marketing spending forecast next year
Business, Suchit Leesa-nguansuk, Published on 18/11/2023
» The Marketing Association of Thailand (MAT) forecasts marketing spending next year will increase by only 3% because of the negative outlook for the global economy.
Thais devoted to mobile
Business, Suchit Leesa-nguansuk, Published on 11/11/2023
» Thais continue to embrace mobile devices to manage the cost of living and increase revenue, while some are optimistic about generative artificial intelligence (AI), according to a Telenor Asia study.
TikTok challenges e-marketplaces
Business, Suchit Leesa-nguansuk, Published on 04/11/2023
» With nearly 50 million TikTok users in Thailand, ByteDance's short-form video platform is fast becoming an important tool to unlock opportunities for content creators and merchants, posing a strong challenge to existing e-marketplace platforms.
Huawei to build AI, cloud training centre in Thailand
Suchit Leesa-nguansuk, Published on 21/09/2023
» The Chinese technology giant Huawei has agreed to establish a centre to develop Thai workers in the artificial intelligence (AI) and cloud fields, according to Digital Economy and Society Minister Prasert Jantararuangtong.
Siriraj joins AI venture
Business, Suchit Leesa-nguansuk, Published on 26/08/2023
» The Faculty of Medicine at Siriraj Hospital under Mahidol University is joining with local artificial intelligence (AI) startup Cariva (Thailand) to leverage AI to enhance medical treatment and offer innovative medical products and services.
Meta banking on AI to optimise returns
Business, Suchit Leesa-nguansuk, Published on 23/08/2023
» Meta Thailand is capitalising on artificial intelligence (AI) to optimise return on investment for advertisers and businesses amid tough economic conditions, while also focusing on Reels, its short video clip service which competes with TikTok.
Firms get on board with sustainability drive
Business, Suchit Leesa-nguansuk, Published on 09/08/2023
» The trend of sustainability and use of large language models (LLM) and the Internet of Things (IoT) will drive demand for cloud computing services, according to Amazon Web Services (AWS).
HP banking on AI for innovation, growth
Business, Suchit Leesa-nguansuk, Published on 04/08/2023
» Artificial intelligence (AI) will bring new experiences to PC users with greater personalisation and increased productivity as it will act like a personal assistant, which will stimulate new consumer demand in the PC market next year, says leading global technology firm HP Inc.
Line readies new features
Business, Suchit Leesa-nguansuk, Published on 28/06/2023
» Line Thailand is preparing new consumer and business features and has embraced generative artificial intelligence (AI) technology as part of its plan to offer value-added services to users and target Gen Y in its network.
Leading by example
Business, Suchit Leesa-nguansuk, Published on 27/06/2023
» Female leaders in digital and cybersecurity companies share their views with the Bangkok Post on the rise of women in the technology industry, including how they motivate their teams and facilitate the career advancement of female talent.