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The Mall Group Goes Full Throttle on ‘Retailtainment’
Published on 04/03/2026
» Amid the challenges facing the retail industry in the era of e-commerce and digital disruption, experience and emotional engagement have become key factors that differentiate the online world from bricks-and-mortar retail. The Mall Group is moving forward to reaffirm its Retailtainment strategy with a major summer campaign called The Mall Lifestore Summer-Cation 2026: House of Friends. This campaign is designed to be more than just a seasonal promotion. It is an experiment in the “Entertainment-Driven Retail” model, harnessing the power of the Fandom Economy as the main mechanism to simultaneously drive foot traffic, engagement and spending.
Cambodia absence highlights fragile trust
News, Poramet Tangsathaporn, Published on 04/03/2026
» Cambodia's absence from the Cobra Gold military drill this year signals a persistent lack of trust between Thailand and Cambodia, analysts say.
Phannaluk upsets German Maibuam
Sports, Published on 04/03/2026
» Highland Boxing hosted its monthly boxing event at the World Siam Stadium on Saturday. This time, however, the promotion featured two very interesting main events as two Thais looked to fight for two WBC international titles on home soil.
Assistance for travellers on flights affected by Middle East war
Online Reporters, Published on 01/03/2026
» The Civil Aviation Authority of Thailand has given advice on assistance for air passengers whose flights are affected by airspace closures caused by the Iran war.
Village forest revival cuts haze pollution in Chiang Rai province
News, Apinya Wipatayotin, Published on 01/03/2026
» CHIANG RAI: A small community in Phan district is showing how forest conservation can curb haze pollution while generating sustainable income.
Phrae opens climate learning centre
News, Apinya Wipatayotin, Published on 01/03/2026
» Phrae: The Department of Climate Change and Environment has launched its first Climate Change Learning Centre in northern Phrae province, to promote awareness on forest preservation to build a resilient ecosystem against the threats of climate change.
Court orders seizure of B13bn in scam assets
News, Post Reporters, Published on 28/02/2026
» The Civil Court on Friday ordered the confiscation of more than 13 billion baht in assets in four cases linked to scam networks.
Tech-led correction unlikely to be the last
Business, Published on 28/02/2026
» Following a correction in the US stock market prompted by concerns over high valuations of technology stocks and the potential disruption artificial intelligence (AI) could bring to various businesses, market concerns about a technology and AI bubble have begun to ease.
Panel targets gold bribe case
News, Post Reporters, Published on 28/02/2026
» The President of the Supreme Court has appointed a nine-member independent inquiry panel to investigate allegations of bribery with gold involving a commissioner of the National Anti-Corruption Commission (NACC).
Free SIM scam hits schoolkids
News, Post Reporters, Published on 28/02/2026
» The Personal Data Protection Committee (PDPC) has ordered mobile phone operators to clarify their role in a case in which schoolchildren were allegedly deceived into scanning their faces in exchange for free SIM cards.