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Play 'The Dating Game' to find new growth
Business, Detlef Reis, Published on 30/03/2017
» Discovering new meaning for an established product with a stagnant or negative revenue outlook is like re-entering the dating game. This metaphor underlies a new thinking tool called "The Dating Game" that I've created as an addition to our X-IDEA thinking toolbox.
Do you think you're ready to be an entrepreneur? (Part 1)
Business, Detlef Reis, Published on 11/09/2014
» 'Who wants to be an entrepreneur?" I asked my graduate students in a course on decision-making. To my surprise, three-quarters of them raised their hands. It seems the American futurist John Naisbitt was right when he said: "We are shifting from a managerial society to an entrepreneurial society." Being customer-focused in all that I do, I added a section on entrepreneurial decision-making to the course. After all, becoming an entrepreneur and then making a go of it requires making big decisions wisely and avoiding the common traps that Noam Wasserman outlined in his book The Founder's Dilemmas. In this column and the next, I'd like to share 10 pieces of advice for entrepreneurs to help you discover if you're ready for entrepreneurship.