BUSINESS

Winning in maturing markets will require new models

Business, PwC Thailand, Published on 13/03/2017

» At the start of 2016, many commentators expressed declining optimism about emerging markets, in particular China, Brazil, Russia and Southeast Asia, amid a drop in economic performance and weaker growth predictions. In reality, what affected emerging markets was a mix of domestic and external factors that, when taken individually, were not unusual, but when they occurred simultaneously had a dramatic impact.