Showing 1 - 6 of 6
GfK: 'Traditional' Thais should be wooed
Business, Saengwit Kewaleewongsatorn, Published on 02/07/2015
» Businesses should integrate global and local consumer insights to seek opportunities and win the hearts of consumers who are influenced by growing urbanisation and technology, says research company GfK Thailand.
Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.
Brands urged to adopt online video to reach customers
Business, Saengwit Kewaleewongsatorn, Published on 12/02/2015
» Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.
Nation TV sets sights on news dominance in this digital age
Business, Saengwit Kewaleewongsatorn, Published on 25/01/2014
» The Nation Channel plans to be a market leader in digital TV news, challenging reigning champ Channel 3.
Clear reception for mock auction
Business, Saengwit Kewaleewongsatorn, Published on 19/12/2013
» The mock digital-TV auction for the press went smoothly yesterday, signalling the readiness of the National Broadcasting and Telecommunications Commission (NBTC) for potential bidders in a real auction.
US cable TV operators urge Thailand to act over piracy
Business, Saengwit Kewaleewongsatorn, Published on 17/04/2013
» Despite efforts to improve its image, Thailand has a hard time convincing foreign copyright owners, especially those in the broadcasting industry, that it is seriously tackling piracy.