Showing 1 - 3 of 3
Should you innovate with your customers? (part 1)
Business, Detlef Reis, Published on 19/09/2020
» To what extent should innovators listen to customers' ideas and suggestions? There are proponents and opponents of involving customers in innovation endeavours. In the first of this two-part series, we'll hear from each camp and explore different situations that may influence their arguments. The second part will propose some possible solutions to reconcile the different views.
The world hates innovation; this is why
Business, Detlef Reis, Published on 28/09/2017
» The prolific American innovator Charles Kettering once said: "The world hates change. Yet it is the only thing that has brought progress." Innovation means change. Ergo, the world hates innovation, one might conclude. Let's investigate Kettering's statement to understand why, and what it means for us as innovators.
Escaping the 'GIGO' principle of innovation
Business, Detlef Reis, Published on 24/11/2016
» Last week I began planning a comprehensive innovation project with a client. This project is highly important for this multinational corporation, which is seeking new applications in new industries for a profitable product that is now locked into one industry and application niche.