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BUSINESS

Keeping an effective notebook

Business, Detlef Reis, Published on 06/01/2023

» In part 1 of this two-article series on Jan 5, you learned some benefits of getting into the routine of actively keeping a notebook as a creative leader. But how can we do this effectively and creatively? Let me share nine suggestions for keeping an effective notebook.

BUSINESS

Should you innovate with your customers? (part 1)

Business, Detlef Reis, Published on 19/09/2020

» To what extent should innovators listen to customers' ideas and suggestions? There are proponents and opponents of involving customers in innovation endeavours. In the first of this two-part series, we'll hear from each camp and explore different situations that may influence their arguments. The second part will propose some possible solutions to reconcile the different views.

BUSINESS

The world hates innovation; this is why

Business, Detlef Reis, Published on 28/09/2017

» The prolific American innovator Charles Kettering once said: "The world hates change. Yet it is the only thing that has brought progress." Innovation means change. Ergo, the world hates innovation, one might conclude. Let's investigate Kettering's statement to understand why, and what it means for us as innovators.

BUSINESS

Escaping the 'GIGO' principle of innovation

Business, Detlef Reis, Published on 24/11/2016

» Last week I began planning a comprehensive innovation project with a client. This project is highly important for this multinational corporation, which is seeking new applications in new industries for a profitable product that is now locked into one industry and application niche.

BUSINESS

Message in a bottle: How to become a more fluent creative thinker (Part 2)

Business, Detlef Reis, Published on 01/09/2016

» Two weeks ago, we discussed how your inner critic prevents you from being a fluent creative thinker, leading you to produce only a few, typically ordinary ideas during an ideation exercise. This is because your inner voice of judgement dismisses any uncommon or wild ideas.

BUSINESS

Overloaded: When the work never seems to stop

Business, Detlef Reis, Published on 16/04/2015

» How many unread emails are in your inbox? How many of them are older than a week? How many instant messages do you get each day? How many phone calls? How many meetings every week? How much "real" work — work that produces something — do you do each week? Do you feel you get enough done? How many more work hours would you need to feel that way?

BUSINESS

Archetypes and your brand

Business, Detlef Reis, Published on 20/11/2014

» Have you ever noticed that some people you meet remind you of others you have known? That character types recur in myth and the narrative arts? These character classes are called archetypes, and you can use them to learn about yourself as well as your brand.

BUSINESS

Get creative with your inbox and take control of email

Business, Detlef Reis, Published on 28/08/2014

» Do you have email fatigue? Does your inbox constantly contain hundreds — even thousands — of emails? Does that number continue to grow? For many of us, email seems more of a curse than a blessing, a source of stress rather than a useful and speedy means of communication.

BUSINESS

Why the evolution of creative leaders really matters (Part 1)

Business, Detlef Reis, Published on 13/02/2014

» The need to develop creative leaders is one of the most important emerging trends in business. A few weeks ago, I completed a new book on creative leadership development that will hit the international market by the end of this year. It introduces a proprietary creative leadership development method named Genius Journey, which I have developed for and market commercially through my innovation company Thinkergy (www.thinkergy.com/genius-journey/).

BUSINESS

Sensing innovation [Part 1]

Business, Detlef Reis, Published on 16/02/2012

» 'The average human looks without seeing, listens without hearing, moves without physical awareness, inhales without awareness of odor or fragrance, and talks without thinking," said Leonardo da Vinci. Is this true of you, too? Recently, I've noticed that more and more, we are asked if Thinkergy has techniques centred on the five human senses. In response to this need, we have designed three new tools to address this and help our customers open up to the world of sensory innovation and understand why it offers new opportunities.