Showing 1 - 4 of 4
The world hates innovation; this is why
Business, Detlef Reis, Published on 28/09/2017
» The prolific American innovator Charles Kettering once said: "The world hates change. Yet it is the only thing that has brought progress." Innovation means change. Ergo, the world hates innovation, one might conclude. Let's investigate Kettering's statement to understand why, and what it means for us as innovators.
Escaping the 'GIGO' principle of innovation
Business, Detlef Reis, Published on 24/11/2016
» Last week I began planning a comprehensive innovation project with a client. This project is highly important for this multinational corporation, which is seeking new applications in new industries for a profitable product that is now locked into one industry and application niche.
Archetypes and your brand
Business, Detlef Reis, Published on 20/11/2014
» Have you ever noticed that some people you meet remind you of others you have known? That character types recur in myth and the narrative arts? These character classes are called archetypes, and you can use them to learn about yourself as well as your brand.
Get creative with your inbox and take control of email
Business, Detlef Reis, Published on 28/08/2014
» Do you have email fatigue? Does your inbox constantly contain hundreds — even thousands — of emails? Does that number continue to grow? For many of us, email seems more of a curse than a blessing, a source of stress rather than a useful and speedy means of communication.