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Ford Shuts Off Orders for New $20,000 Maverick Pickup
Business, Published on 26/01/2022
» Ford Motor Co. is taking the unusual step of cutting off customer orders for the Maverick, a more-affordable pickup that it rolled out last fall, saying it has maxed out on what it can build.
Should you innovate with your customers? (part 1)
Business, Detlef Reis, Published on 19/09/2020
» To what extent should innovators listen to customers' ideas and suggestions? There are proponents and opponents of involving customers in innovation endeavours. In the first of this two-part series, we'll hear from each camp and explore different situations that may influence their arguments. The second part will propose some possible solutions to reconcile the different views.
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Asia focus, Erich Parpart, Published on 17/12/2018
» How many people these days watch TV with one eye on the big screen and the other on their smartphone? Quite a lot, but reaching this "multiscreening" audience effectively is a growing challenge for marketers.