Showing 1 - 10 of 22
Indochina beckons Thai firms
Business, Saengwit Kewaleewongsatorn, Published on 16/07/2015
» Thai companies should tap into the Indochina market to benefit from the implementation of the Asean Economic Community as the area's middle-classes share the same social values as Thai consumers, says Bangkok-based communications agency River Orchid Co.
Next Step tries satellite TV
Business, Saengwit Kewaleewongsatorn, Published on 08/07/2015
» Next Step Co, a producer of TV documentary programmes, has jumped on the satellite TV bandwagon, introducing its first free-to-air platform.
Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
Thai unit of Chuo Senko restructures
Business, Saengwit Kewaleewongsatorn, Published on 11/06/2015
» SET-listed advertising agency Chuo Senko (Thailand) has undergone a major restructuring to become a holding company and increase its revenue by 10% this year.
Mullen Lowe shores up local stable
Business, Saengwit Kewaleewongsatorn, Published on 04/06/2015
» Mullen Lowe Group, a New York-based creative agency, has launched a local digital communications unit, Lowe Profero, to strengthen its fully integrated advertising network in Thailand.
News Network keen on alliance after NMG dispute
Business, Saengwit Kewaleewongsatorn, Published on 28/04/2015
» MAI-listed News Network Corporation Plc, formerly known as Solution Corner (1998) or SLC, is in talks to pool synergy with other media and communications companies after failing to do so with SET-listed Nation Multimedia Group Plc (NMG).
Commercialising Songkran: Pay to enter
Business, Saengwit Kewaleewongsatorn, Published on 13/04/2015
» Event organisers have enjoyed brisk business in the build-up to Songkran celebrations.
Rural push for online media
Business, Saengwit Kewaleewongsatorn, Published on 18/03/2015
» MInteraction, a digital media agency under GroupM, urges brands to be aware of new internet users from rural areas who will help drive online media to become a mass outlet.
Master Ad looks to provinces
Business, Saengwit Kewaleewongsatorn, Published on 14/03/2015
» SET-listed Master Ad Plc (MACO), an out-of-home (OOH) media provider, will spend 500 million baht to open new outlets upcountry in a bid to tap growing urbanisation.
Thai firms advised to tap potential in Myanmar
Business, Saengwit Kewaleewongsatorn, Published on 24/02/2015
» Convenience and modernisation are major factors for Thai companies keen to attract Myanmar consumers, says market research and consulting firm Envirosell Thailand.