Showing 61 - 70 of 337
Embracing fans a winner for brands
Business, Suchit Leesa-nguansuk, Published on 14/07/2021
» E-sports fans and sports audiences who tend to have a substantial income and a positive attitude towards brands that support events could serve as a promising target for brands, says market research firm Nielsen.
Kaspersky highlights cyberdating security risks
Business, Suchit Leesa-nguansuk, Published on 14/07/2021
» As the pandemic is driving the use of dating apps, attackers are increasingly taking advantage of these platforms to cyberstalk and dox victims, global cybersecurity company Kaspersky has warned.
Thais top list of shoppers most likely to spend online
Business, Suchit Leesa-nguansuk, Published on 01/07/2021
» Thais lead the world in online shopping following a behavioural shift during the pandemic as people move towards e-marketplaces, says Wunderman Thompson, a global marketing communications agency.
Line Man drivers slam base payment cut
Business, Suchit Leesa-nguansuk, Published on 05/06/2021
» Drivers for Line Man food delivery service are crying foul over the operator's move to drop the delivery base payment rate upcountry, saying the approach stems from its recent reduction of the gross profit (GP) or commission fees collected from food vendors.
BEC invests in news, content for growth
Business, Suchit Leesa-nguansuk, Published on 29/05/2021
» SET-listed BEC World, the operator of Channel 3, is hoping for a business turnaround this year, supported by rejigged news programmes as it offers content for over-the-top (OTT) platforms and other countries via licensing, production of original series and increasing the subscription base of its CH3 Plus app.
Alibaba sets target of 100k new sellers on platform
Business, Suchit Leesa-nguansuk, Published on 14/05/2021
» Alibaba.com, the business-to-business (B2B) platform of Chinese e-commerce powerhouse Alibaba, is hoping to draw 100,000 new sellers this fiscal year, driven by a strong upsurge in e-commerce business in the wake of the pandemic.
Fresh wave threatens media spending
Business, Suchit Leesa-nguansuk, Published on 17/04/2021
» Thailand's media spending is expected to grow less than 5% in 2021, down from a previous estimate of 8-10% following a fresh wave of the pandemic, says Media Intelligence (MI), a media planning and creative agency.
Time spent on internet surges in 2020
Business, Suchit Leesa-nguansuk, Published on 15/04/2021
» Thais spent almost half the day on the internet on average in 2020, partly driven by the pandemic, while Facebook, YouTube and Line remained the most popular social media platforms in Thailand, according to a survey by the Electronic Transactions Development Agency (ETDA).
Thai kids keen on audio, video content
Business, Suchit Leesa-nguansuk, Published on 09/04/2021
» Children in Thailand are mostly interested in video and audio content online while an interest in computer games appeals to fewer than 10%, says the Russian cybersecurity firm Kaspersky.
Glimmers of recovery in ad spending
Business, Suchit Leesa-nguansuk, Published on 18/03/2021
» The trough for media ad spending in Thailand may have passed in February as the auto, telecom and dietary supplement segments, as well as summer activities, are giving a boost to outlays, says Media Intelligence (MI), a media planning and creative agency.