Showing 31 - 40 of 340
Media spending set to hit B85.7bn in 2023
Business, Suchit Leesa-nguansuk, Published on 21/12/2022
» Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.
Meta upbeat on 5-10 year outlook
Business, Suchit Leesa-nguansuk, Published on 19/11/2022
» The metaverse is expected to gain momentum in the mass market in 5-10 years, while various emerging technologies require regulation in a responsible manner without undermining the innovative power of technology, according global tech powerhouses Meta and Amazon Web Services (AWS).
Meta and TAT offer new vision of tourism
Business, Suchit Leesa-nguansuk, Published on 03/11/2022
» Facebook parent Meta has joined forces with the Tourism Authority of Thailand (TAT) to introduce "Rediscover Thailand", which features augmented reality (AR) experiences for the country's tourist attractions.
Media spending up 11% in first three quarters
Business, Suchit Leesa-nguansuk, Published on 25/10/2022
» Thailand's media spending in the first nine months surged 11% year-on-year to 88.1 billion baht following the country's reopening, with people returning to work and tourism resuming, says data analytics firm Nielsen Thailand.
Uneven recovery hinders sector's growth
Business, Suchit Leesa-nguansuk, Published on 19/10/2022
» Thailand's e-commerce is expected to post US$23 billion in gross merchandise value (GMV) this year, up 18% year-on-year, but the growth is much smaller than the previous year, weighed down by economic headwinds, according to a new survey by Facebook parent firm Meta and consultancy Bain & Company.
Shift from promotions to profit
Business, Suchit Leesa-nguansuk, Published on 17/10/2022
» After a decade of fierce battle in the e-commerce industry, offering huge promotions, subsidies and discount campaigns, the competition is expected to cool down as operators focus on profit and sustainable growth instead of burning cash to attract users.
GrabMart to woo more small merchants
Business, Suchit Leesa-nguansuk, Published on 23/09/2022
» Grab, an on-demand superapp available in Southeast Asia, is sharpening its focus on "Quick Commerce" by ramping up efforts to attract small-sized merchants to its GrabMart platform to drive growth in this high-potential segment.
Live chat boosts social commerce sales
Business, Suchit Leesa-nguansuk, Published on 12/09/2022
» Sales volume via social commerce is expected to surge, equalling e-marketplaces within a few years thanks to the popularity of live and chat commerce and the high penetration rate of social media users in the country, says Zortout, an e-commerce solutions provider.
Digital ad spending slows amid economic headwinds
Business, Suchit Leesa-nguansuk, Published on 02/09/2022
» Economic strife is expected to lower this year's digital advertising spending growth rate to 7%, or around 26 billion baht, down from an 18% rise last year, according to the Digital Advertising Association Thailand (DAAT).
Survey: Healthcare ranks as top online activity
Business, Suchit Leesa-nguansuk, Published on 24/08/2022
» The top internet activity for Thais was receiving healthcare consulting and services, while Gen Y spent the most time -- 8 hours and 55 minutes a day -- on the internet compared with other generations, according to the latest survey by the Electronic Transactions Development Agency (ETDA).