Showing 1 - 10 of 336
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Sales on course to achieve double-digit growth this year
Business, Suchit Leesa-nguansuk, Published on 25/01/2024
» Thailand's retail industry is expected to register double-digit growth this year, driven by private consumption and government stimulus measures.
Thai e-commerce rivalry set to surge
Business, Suchit Leesa-nguansuk, Published on 23/01/2024
» Geopolitical conflict between the US and China is bringing new e-commerce players into Thailand, which is expected to heat up market competition and widen the cross-border e-commerce market.
Agency seeks allies to take down scams
Business, Suchit Leesa-nguansuk, Published on 08/01/2024
» The National Cyber Security Agency (NCSA) is seeking an alliance to urge Meta, the parent of Facebook, to implement stronger measures to handle scam advertising on the platform.
E-commerce faces tax crackdown
Business, Suchit Leesa-nguansuk, Published on 04/01/2024
» The Revenue Department's decision to require digital platforms to report revenue gained from their online merchants is expected to affect Thailand's e-commerce landscape on many fronts.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.
Call for policies to curb cheap online goods
Business, Suchit Leesa-nguansuk, Published on 28/11/2023
» E-commerce and retail pioneers have urged the government to impose strict measures to handle the flood of cheap and low-quality products available on online platforms that have affected local small and medium-sized enterprises (SMEs).
Thais devoted to mobile
Business, Suchit Leesa-nguansuk, Published on 11/11/2023
» Thais continue to embrace mobile devices to manage the cost of living and increase revenue, while some are optimistic about generative artificial intelligence (AI), according to a Telenor Asia study.
Meta touts ability to monetise content
Business, Suchit Leesa-nguansuk, Published on 10/11/2023
» Meta, the parent company of Facebook and Instagram, is building a content creator economy and unlocking creative commerce opportunities in Thailand.
Startup aims to empower online vendors
Business, Suchit Leesa-nguansuk, Published on 03/11/2023
» Priceza, Wisesight and the Digital Economy Promotion Agency (Depa) have partnered to equip local online sellers with data insights to enable them to understand consumer shopping behaviour trends and improve their sales.