Showing 1 - 10 of 340
Lazada's youngest homegrown chief sets out growth vision to drive Thailand's digital economy
Business, Suchit Leesa-nguansuk, Published on 26/08/2024
» As the new chief executive of major e-marketplace operator Lazada Thailand, Varitha Kiatpinyochai, 32, is the company's youngest homegrown chief executive and the first woman to take the helm.
Facebook targets young adults for growth
Business, Suchit Leesa-nguansuk, Published on 26/07/2024
» Meta's Facebook has focused on deepening engagement with young adults, connecting with the next generation of social consumers, and increasing creators' monetisation.
Plans needed to mitigate future tech outages
Suchit Leesa-nguansuk, Published on 20/07/2024
» The global computing outage on Friday caused by a faulty software update underscores the need for the public and private sectors in Thailand to have business continuity plans to ensure their operations are not interrupted, says the head of the National Cyber Security Agency (NCSA).
Meta, Shopee roll out new feature in Thailand
Business, Suchit Leesa-nguansuk, Published on 13/06/2024
» Meta has integrated shopping features within its messenger service and collaborated with e-marketplace Shopee to use Shopee's merchant product catalogues for Messenger to help Shopee merchants close sales on multiple platforms.
Digital ad spending on the increase
Business, Suchit Leesa-nguansuk, Published on 24/04/2024
» Intense competition between local and niche brands against larger players on e-commerce and the rise of affiliate marketing are driving ad spending on digital channels, says Media Intelligence Group.
Sales on course to achieve double-digit growth this year
Business, Suchit Leesa-nguansuk, Published on 25/01/2024
» Thailand's retail industry is expected to register double-digit growth this year, driven by private consumption and government stimulus measures.
Thai e-commerce rivalry set to surge
Business, Suchit Leesa-nguansuk, Published on 23/01/2024
» Geopolitical conflict between the US and China is bringing new e-commerce players into Thailand, which is expected to heat up market competition and widen the cross-border e-commerce market.
Agency seeks allies to take down scams
Business, Suchit Leesa-nguansuk, Published on 08/01/2024
» The National Cyber Security Agency (NCSA) is seeking an alliance to urge Meta, the parent of Facebook, to implement stronger measures to handle scam advertising on the platform.
E-commerce faces tax crackdown
Business, Suchit Leesa-nguansuk, Published on 04/01/2024
» The Revenue Department's decision to require digital platforms to report revenue gained from their online merchants is expected to affect Thailand's e-commerce landscape on many fronts.
SilverActif targets over-50s
Business, Suchit Leesa-nguansuk, Published on 06/12/2023
» The silver generation, meaning people aged 50 and above, is considered a blue ocean for marketers because of their high spending and brand loyalty, though it remains an untapped market, says marketing firm SilverActif Co.